How Do You Influence Others?

I reading a good book right now titled "Maximum Influence" by Kurt W. Mortensen.











He gives a quick story in the beginning of the book that really puts things into perspective if you are trying to get people to listen to you and what you offer. Here's a version of it


Once the Wind and the sun came to have a quarrel. Either of them claimed to be a stronger. At last they agreed to have a trial of strength.

"Here comes a traveller. Let us see who can strip him of his cloak," said the Sun.

The Wind agreed and chose to have the first turn. He blew in the hardest possible way. As a result , the traveller wrapped his cloak even more tightly around him.














Then it was the turn of the Sun. At first he shone very gently. So, the traveller loosened his cloak from his neck.

The sun went on shining brighter and brighter. The traveller felt hot. Before long he took off his cloak and put it in his bag. The Wind had to accept his defeat.

What I took from this is: Understand what your prospects needs, wants and desires may be. Then give them a message that will lead them to open up their minds to what you have to offer.

Don't be a " blow hard" .......er, I mean the wind.

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